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Now shipping to Europe, UK, US, Surinam & Caribbean Netherlands.

Our origins: A passion for jewelry

Siya Jewels originated from the shared passion of two sisters, driven by the desire for affordable Indian jewelry in the Netherlands. In 2012, we started as a modest online jewelry platform, and what started with a pair of earrings grew into the largest online department store for Indian jewelry and accessories.

What started as a modest collection of earrings has expanded into a diverse selection, including bridal sets, mehendi jewelry, sindoor holders, and even specialty lines for men. Our growing popularity extends to customers in the United Kingdom, Belgium, Germany, France, Aruba and Suriname.

Siya Jewels transcends cultural boundaries. Once designed for lovers of Indian aesthetics, our jewelry is now loved by brides from diverse backgrounds, including Turkish, Moroccan and Arabic brides. Our collection is for everyone who loves beautiful, detailed jewelry, regardless of their cultural background.

From Trendy to Timeless

Our journey has taken an interesting turn. What started as a demand for trendy and affordable jewelry evolved into a demand for quality and timelessness. At Siya Jewels we believe in sustainable choices for our customers and their wallets and that means quality jewelry that you can and want to wear more often.

To ensure high-quality jewelry, we now work directly with artisans in India. This allows us to embrace the classic heritage jewelry of India while remaining affordable.

Strengthened by our history, we look forward with great anticipation to bringing even more refined collections. Siya Jewels remains a source of timeless elegance, inspired by India's rich heritage.

Welcome to Siya Jewels, where style and tradition come together in every unique piece of jewelry.


Because we were the first in the world of online jewelry, we have built up an impressive history with numerous collaborations and cool photo shoots.


We are proud of our extensive collection and unparalleled quality. It becomes even more valuable with the photos we receive from you, such as this bride on her big day with our sindoor holder!


Our traditional jewelry adds just that touch to the look you have in mind. Timeless, yet trendy.